NAU! is Italy’s first single-brand franchise optician.
NAU! is a successful new kind of optician
  The opticians’ market tends toward standardisation. Optician's shops all tend to look the same and offer the same or similar services, the same or similar expensive designer glasses…

NAU! has changed this rule offering stylish eyewear at reasonable prices. NAU! means cheap and chic, good design that doesn’t need to be expensive, fashion and trendiness but also a guarantee of advanced technology and professionalism with a customer service orientation offering clients the best and most highly qualified service.

NAU! means here and now: giving up useless and expensive frills in favour of simple, direct and efficient forms of management.

The key to joining the world of NAU!, discovering its “wonders” and understanding its philosophy appears in the basic rules that make NAU! a true “guarantee”:

- We are obsessed with one thing: the highest quality at the lowest price.
- We like to see things clearly, with you: we offer deals that are clear, transparent and truly advantageous.
- We don’t rest on our laurels!: we continue offering new frames for prescription eyewear and sunglasses. Choosing only the best of the season so that NAU! customers can change their eyewear whenever they want, at the right price!
- Guarantee: money-back guarantee. If you aren’t happy with your purchase, we’ll make up your glasses again or refund you your purchase within 3 months.
- We respect nature:sensible, practical shops that are kind to the environment and generate no toxic wastes.

In NAU! shops: - 100% NAU! products: prescription eyewear, sunglasses, high quality ophthalmic lenses, contact lenses, contact lens liquids and solutions and lots of fun accessories. - Something new every 4 weeks. - Refraction room with all the necessary instruments for free refraction test - “Free” assistance for all sunglasses and prescription frames, even if they don’t come from NAU! (inspection and replacement of nosepieces, screws and earpieces, ultrasound cleaning and inspection of wear on lenses)

Stepping into a bright, inviting NAU! shop is like stepping into “wonderland”… painted entirely in NAU! green, where you are surrounded by colourful, imaginative accessories, where glasses are presented in “sailing” display cases to sail away in a sea of frames, changed at least once a month.

For professional opticians, NAU! means:
• a solution that really works: like other successful single-brand chains in other parts of Europe
• an excellent investment opportunity: limited investment and quick ROI
• the right solution for anyone out looking for a business opportunity and wanting to take advantage of the right occasion: young opticians can open their own shops using a successful new formula at a limited cost (€ 70,000 to € 100,000 per 100 m2), while for far-sighted established opticians who want to diversify their business with success… and maybe open more than one shop, running a NAU! shop is easier than running a traditional optician’s shop
• the right answer for who wanting to keep up with today’s trends: more and more consumers are aware of brand names, and NAU! means more brand name and less designer names!

And to make it even easier to open a NAU! shop, NAU! provides:
• constant support running your shop,
• custom assortments: you only pay for what you sell
• periodic restocking on the basis of actual sales,
• staff identification, selection and training,
• location identification and selection, ensuring good visibility, whether in a town centre or a high traffic shopping area,
• ongoing advertising support: from the launch campaign to periodic advertising campaigns.

In short, NAU!’s 4 strong points are:

-100% NAU! product a truly exclusive product that underlines style, design and price to quality ratio, with restocking of eyewear sold every fifteen days and no unsold stock, - limited investment with quick, high return through a formula that replaces the superfluous with the essential, - a complete ongoing assistance service for franchisees: from choice of location to selection and training of staff - the NAU! team: a team of people with plenty of experience in opticians’ shops, distribution and franchising who have decided to forge a new path and renew Italy’s eyewear sector with a truly new idea!